The Platform Navigator: 88 Patterns to Design and Implement Platform Business Models

Item Type Monograph (Working Paper)
Abstract Many industries are affected by the shift to platform business models and leveraging network effects is vital for every single company. At the same time, latest research shows that many companies, in particular established pipeline businesses, struggle with this new notion of doing business. Building upon the success of the Business Model Navigator, we have developed the Platform Navigator – a toolbox to help you design and implement platform business models in your company. By reviewing the most important literature and studying more than 150 cases, we have identified 88 pattern cards across five phases. Not all patterns will be helpful for your business and the patterns are certainly not exhaustive. But we believe that every manager should be aware of them to sustain competitive advantage. Thus, the pattern cards and canvas will help you navigate through the Platform Economy.
Authors Wortmann, Felix; Jung, Sven; Bronner, Wolfgang & Gassmann, Oliver
Language English
Keywords Platform Business Models, Platform Strategy, Business Models, Network Effects
Subjects business studies
HSG Classification contribution to practical use / society
HSG Profile Area None
Date 4 May 2022
Publisher Institute of Technology Management, University of St. Gallen
Place of Publication St. Gallen
Series Name White Paper
Official URL https://www.iot-lab.ch/the-platform-navigator/
Contact Email Address sven.jung@unisg.ch
Additional Information English Version: https://bmi-lab-shop.myshopify.com/collections/frontpage/products/platform-navigator German Version: https://www.amazon.de/-/en/Felix-Wortmann/dp/3446473947/
Depositing User Sven Jung
Date Deposited 04 May 2022 08:14
Last Modified 29 Nov 2022 09:46
URI: https://www.alexandria.unisg.ch/publications/266200

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Wortmann, Felix; Jung, Sven; Bronner, Wolfgang & Gassmann, Oliver: The Platform Navigator: 88 Patterns to Design and Implement Platform Business Models. White Paper, 2022,

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https://www.alexandria.unisg.ch/id/eprint/266200
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