| Item Type |
Monograph
(Working Paper)
|
| Abstract |
Many industries are affected by the shift to platform business models and leveraging network effects is vital for every single company. At the same time, latest research shows that many companies, in particular established pipeline businesses, struggle with this new notion of doing business. Building upon the success of the Business Model Navigator, we have developed the Platform Navigator – a toolbox to help you design and implement platform business models in your company. By reviewing the most important literature and studying more than 150 cases, we have identified 88 pattern cards across five phases. Not all patterns will be helpful for your business and the patterns are certainly not exhaustive. But we believe that every manager should be aware of them to sustain competitive advantage. Thus, the pattern cards and canvas will help you navigate through the Platform Economy. |
| Authors |
Wortmann, Felix; Jung, Sven; Bronner, Wolfgang & Gassmann, Oliver |
| Language |
English |
| Keywords |
Platform Business Models, Platform Strategy, Business Models, Network Effects |
| Subjects |
business studies |
| HSG Classification |
contribution to practical use / society |
| HSG Profile Area |
None |
| Date |
4 May 2022 |
| Publisher |
Institute of Technology Management, University of St. Gallen |
| Place of Publication |
St. Gallen |
| Series Name |
White Paper |
| Official URL |
https://bmilab.com/resources/ideation-tools#platfo... |
| Contact Email Address |
sven.jung@unisg.ch |
| Depositing User |
Sven Jung
|
| Date Deposited |
04 May 2022 08:14 |
| Last Modified |
04 May 2022 12:49 |
| URI: |
https://www.alexandria.unisg.ch/publications/266200 |
The Platform Navigator: 88 Patterns to Design and Implement Platform Business Models
![[img]](http://www.alexandria.unisg.ch/style/images/fileicons/oa_orange.png)
