The Art of Social-Media-Influence

Item Type Journal paper
Abstract EN: In keeping with the trend of the attention economy, social media influencer marketing is a growth market that runs across the lifestyle themes of beauty, luxury, fashion, travel, and food. This article explores the status quo of this phenomenon and highlights current trends and the resulting challenges for marketers and influencers.
Authors Gasser, Florian
Journal or Publication Title Marketing Review St. Gallen
Language German
Subjects business studies
information management
social sciences
behavioral science
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 30 June 2022
Publisher Gabler/GWV-Fachverlag
Place of Publication St. Gallen
Volume 4
Page Range 64-72
Number of Pages 9
ISSN 1865-6544
Depositing User Florian Gasser
Date Deposited 29 Jun 2022 12:37
Last Modified 20 Jul 2022 17:48


[img] Text
MSRG_Ausgabe_04-2022_Gasser.pdf - Published Version

Download (468kB)


Gasser, Florian (2022) The Art of Social-Media-Influence. Marketing Review St. Gallen, 4 64-72. ISSN 1865-6544

Edit item Edit item