How are product categories legitimized?

Item Type Conference or Workshop Item (Speech)
Abstract How are product categories legitimized? In our research project, we tackle this question in the context of alcohol consumption. An abundance of literature on this topic has addressed the legitimation of specific practices, products, or brands. However, we do not yet understand, how product categories like alcoholic beverages are legitimized. We conduct an archival study of the most popular German food magazine „essen & trinken“. So far, our data collection contains 60 issues with more than 8.500 pages of magazine content. Based on our data, we present first insights. With our research project, we contribute to literature about legitimation and category dynamics in consumer culture as well as research about food and beverage consumption.
Authors Seimetz, Pia Anna-Maria & Gollnhofer, Johanna Franziska
Language English
Subjects social sciences
HSG Classification contribution to scientific community
Date 28 October 2022
Event Title SAMS Conference Lucerne
Event Location Lucerne
Event Dates 28.10.22
Depositing User Pia Anna-Maria Seimetz
Date Deposited 28 Oct 2022 09:52
Last Modified 07 Nov 2022 11:45
URI: https://www.alexandria.unisg.ch/publications/267720

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Seimetz, Pia Anna-Maria & Gollnhofer, Johanna Franziska: How are product categories legitimized? [Conference or Workshop Item]

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https://www.alexandria.unisg.ch/id/eprint/267720
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