“Love the shape, but hate the weight”: Aspect-based sentiment analysis to identify product innovation opportunities

Item Type Conference or Workshop Item (Speech)
Abstract Aspect-based sentiment analysis provides a more fine-grained view of sentiment in comparison to classical sentiment analysis approaches, by obtaining the sentiment of different aspects or features of a product. In this paper, we we show how it can be used to assess consumer perceptions of different product features and, thus, define opportunities for innovation.
Authors Busquet I Segui, Francesc; Bergner, Anouk Samantha & Hildebrand, Christian Alexander
Language English
Subjects behavioral science
Date 28 October 2022
Event Title Swiss Academy of Marketing Sciences Conference
Event Location Luzern
Event Dates 28 October 2022
Depositing User Francesc Busquet I Segui
Date Deposited 30 Oct 2022 17:10
Last Modified 30 Oct 2022 17:10
URI: https://www.alexandria.unisg.ch/publications/267728

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Busquet I Segui, Francesc; Bergner, Anouk Samantha & Hildebrand, Christian Alexander: “Love the shape, but hate the weight”: Aspect-based sentiment analysis to identify product innovation opportunities. [Conference or Workshop Item]

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https://www.alexandria.unisg.ch/id/eprint/267728
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