Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value

Item Type Journal paper
Abstract
Authors Tienken, Christoph; Classen, Moritz & Friedli, Thomas
Journal or Publication Title European Journal of Marketing
Language English
Subjects business studies
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 5 December 2022
Publisher Emerald
Volume Vol. 57
Number No. 3
Page Range pp. 794-833
ISSN 0309-0566
Publisher DOI https://doi.org/10.1108/EJM-11-2021-0918
Official URL https://www.emerald.com/insight/content/doi/10.110...
Contact Email Address christoph.tienken@unisg.ch
Depositing User Christoph Tienken
Date Deposited 02 Jan 2023 09:34
Last Modified 28 Feb 2023 12:41
URI: https://www.alexandria.unisg.ch/publications/268496

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Citation

Tienken, Christoph; Classen, Moritz & Friedli, Thomas (2022) Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value. European Journal of Marketing, Vol. 57 (No. 3). pp. 794-833. ISSN 0309-0566

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https://www.alexandria.unisg.ch/id/eprint/268496
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