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ISBN
3-409-19971-3
Type
book section
Date Issued
2001
Author(s)
Herrmann, Andreas
Huber, Frank
Editor(s)
Bruhn, Manfred
Homburg, Christian
Language
German
HSG Classification
not classified
Refereed
No
Book title
Gabler Marketing Lexikon
Publisher
Gabler
Publisher place
Wiesbaden
Start page
594
End page
596
Pages
3
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/73326
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2708