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Determinants of Teenagers` Brand Buying Behavior ? Development of a Structural Equation Model
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Determinants of Teenagers` Brand Buying Behavior ? Development of a Structural Equation Model
Type
conference paper
Date Issued
2001-01-01
Author(s)
Herrmann, Andreas
Magin, Stephanie
Huber, Frank
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the Academy of Marketing Science
Event Title
Annual Conference of the Academy of Marketing Science
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/72973
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2775