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Wertorientierte Produkt- und Werbegestaltung
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Wertorientierte Produkt- und Werbegestaltung
Journal
Marketing : Zeitschrift für Forschung und Praxis
ISSN
0344-1369
Type
journal article
Date Issued
1996
Author(s)
Herrmann, Andreas
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Beck
Publisher place
München
Volume
18
Number
3
Start page
153
End page
165
Pages
13
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/62788
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2843