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Customer Orientation of Non-Profit-Making Enterprises taking a Public Theatre Company as an Example
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Customer Orientation of Non-Profit-Making Enterprises taking a Public Theatre Company as an Example
Journal
Journal of International Marketing and Marketing Research
ISSN
101-7347
Type
journal article
Date Issued
1997
Author(s)
Herrmann, Andreas
Bauer, Hans
Huber, Frank
Language
English
HSG Classification
not classified
Refereed
No
Publisher
European Marketing Association
Publisher place
Brixham
Volume
22
Start page
19
End page
34
Pages
16
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/62085
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2885