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Brand Community Management - Ansatz für eine netzwerkorientierte Perspektive im Marketing
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Brand Community Management - Ansatz für eine netzwerkorientierte Perspektive im Marketing
Journal
Thexis
Type
journal article
Date Issued
2005
Author(s)
Herrmann, Andreas
Algesheimer, René
Heitmann, Mark
Language
German
HSG Classification
not classified
Refereed
No
Start page
6
End page
10
Pages
5
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/85556
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
31043