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Communities of Interest and Perceived Brand Value - a latent Variable structural Equation Model
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Communities of Interest and Perceived Brand Value - a latent Variable structural Equation Model
Type
conference paper
Date Issued
2005-05-24
Author(s)
Herrmann, Andreas
Heitmann, Mark
Prykop, Catja
Language
English
HSG Classification
not classified
Refereed
No
Start page
CDrom
Event Title
34th European Marketing Academy (EMAC) Annual Conference
Event Location
Milan, Italy
Event Date
24.-27.05.2005
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/84770
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
31080