The social Influence of Brand Community: Evidence from European Car Clubs

Item Type Journal paper
Abstract
Authors Algesheimer, René; Dholakia, Paul & Herrmann, Andreas
Journal or Publication Title Journal of Marketing
Language English
Subjects other research area
HSG Classification not classified
Refereed No
Date 2005
Volume 69
Number 3
Page Range 19-34
Number of Pages 16
ISSN 0022-2429
Depositing User Prof. Dr. Andreas Herrmann
Date Deposited 05 Oct 2006 16:08
Last Modified 23 Aug 2016 11:00
URI: https://www.alexandria.unisg.ch/publications/31149

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Citation

Algesheimer, René; Dholakia, Paul & Herrmann, Andreas (2005) The social Influence of Brand Community: Evidence from European Car Clubs. Journal of Marketing, 69 (3). 19-34. ISSN 0022-2429

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https://www.alexandria.unisg.ch/id/eprint/31149
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