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Strategische Markenführung
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Strategische Markenführung
ISBN
3-909267-06-8
Type
book section
Date Issued
2005
Author(s)
Tomczak, Torsten
Brexendorf, Tim
Editor(s)
Tomczak, Torsten
Brexendorf, Tim
Language
German
Keywords
Markenführung
Markenmanagement
Strategische Markenführung
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
Publisher
Jean Frey AG
Publisher place
Zürich
Start page
9
End page
81
Pages
73
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/85913
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
33384