Behavioral Branding - Markenprofilierung durch persönliche Kommunikation

Item Type Newspaper
Abstract
Authors Tomczak, Torsten; Herrmann, Andreas; Brexendorf, Tim & Kernstock, Joachim
Journal or Publication Title Thexis
Language German
Keywords Corporate Branding, Brand Management, Dienstleistungsmanagement, Behavioral Branding, Markenführung, Markenmanagement, Corporate Brand Management, Interne Markenführung, Persönliche Kommunikation, Persönlicher Verkauf
Subjects business studies
Institute/School ITEM - Institute of Technology Management with Transfer Center for Technology Management (TECTEM)
ICI - Institute for Customer Insight
?? HSG-MBA ??
EMBA - Executive MBA
?? SoM Pr Inst ??
?? KURS ??
?? IWI-MBE ??
ICI - Institute for Customer Insight
HSG Classification contribution to scientific community
Refereed No
Date 1 December 2005
Publisher Thexis
Place of Publication St. Gallen
Volume 22
Number 4
Page Range 28-31
Number of Pages 4
Depositing User Tim Brexendorf
Date Deposited 05 Jan 2007 14:06
Last Modified 20 Feb 2018 01:19
URI: https://www.alexandria.unisg.ch/publications/33385

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Tomczak, Torsten; Herrmann, Andreas; Brexendorf, Tim & Kernstock, Joachim: Behavioral Branding - Markenprofilierung durch persönliche Kommunikation. In: Thexis 22 (2005), 4, S. 28-31.

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https://www.alexandria.unisg.ch/id/eprint/33385
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