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Internal Branding - Wie viele Brand Manager hat ein Unternehmen wirklich?
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Internal Branding - Wie viele Brand Manager hat ein Unternehmen wirklich?
Journal
Persönlich: das Schweizer Wirtschaftsmagazin für Kommunikation
ISSN
1662-3061
Type
newspaper article
Date Issued
2003-01-01
Author(s)
Tomczak, Torsten
Brexendorf, Tim
Language
German
Keywords
Corporate Branding
Brand Management
Dienstleistungsmanagement
Behavioral Branding
Markenführung
Markenmanagement
Corporate Brand Management
Interne Markenführung
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Persönlich-Verlags AG
Publisher place
Rapperswil
Number
9
Start page
58
End page
59
Pages
2
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/69902
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
33408