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Shareholder durch Corporate Brand Management überzeugen
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Shareholder durch Corporate Brand Management überzeugen
ISBN
3834903477
Type
book section
Date Issued
2004
Author(s)
Tomczak, Torsten
Coppetti, Caspar
Editor(s)
Esch, Franz-Rudolf
Tomczak, Torsten
Kernstock, Joachim
Langner, Tobias
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Corporate Brand Management. Marken als Anker strategischer Führung von Unternehmen
Publisher
Gabler
Publisher place
Wiesbaden
Start page
273
End page
291
Pages
19
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/69018
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
34310