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Multi-Channel Marketing - die neue Vielfalt in der Distribution
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Multi-Channel Marketing - die neue Vielfalt in der Distribution
ISBN
978-3-280-03241-1
Type
book section
Date Issued
2003
Author(s)
Schögel, Marcus
Sauer, Achim
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Schweizer Werbeagenda 2003 : Handbuch der Kommunikation
Publisher
Orell Füssli Verlag
Publisher place
Zürich
Volume
45., rev. Aufl.
Number
5
Start page
26
End page
28
Pages
3
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/70669
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
34365