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The Resource-based View as a Foundation of Market Segmentation Theory: Development of Theoretical Constructs and a Conceptual Framework
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The Resource-based View as a Foundation of Market Segmentation Theory: Development of Theoretical Constructs and a Conceptual Framework
Type
conference paper
Date Issued
2004-02-05
Author(s)
Sausen, Karsten
Tomczak, Torsten
Editor(s)
Spotts, Harlan E.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
2004 AMS Annual Conference Proceedings
Start page
190
End page
194
Pages
5
Event Title
Academy of Marketing Science (AMS) 2004 Annual Conference
Event Location
Vancouver
Event Date
26.-29.05.2004
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/68023
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
34588