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The Resource-based and Dynamic Capability Views as a Theoretical Foundation for a Market Segmentaton Theory
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The Resource-based and Dynamic Capability Views as a Theoretical Foundation for a Market Segmentaton Theory
Type
conference paper
Date Issued
2004-11-06
Author(s)
Sausen, Karsten
Tomczak, Torsten
Dibb, Sally
Language
English
HSG Classification
not classified
Refereed
Yes
Book title
2004 AM Conference Proceedings
Event Title
Academy of Management Annual Meeting (AOM) 2004
Event Location
New Orleans, USA
Event Date
06.-11.08.2004
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/67320
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
34671