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Customer Value im Handel
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Customer Value im Handel
Series
Fachkompetenz
ISBN
978-3636030214
Type
book section
Date Issued
2004
Author(s)
Rudolph, Thomas
Schweizer, Markus
Editor(s)
Belz, Christian
Bieger, Thomas
Language
German
Keywords
Handelsmanagement
Konsumentenverhalten
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Customer-Value: Kundenvorteile schaffen Unternehmensvorteile
Publisher
Thexis
Publisher place
St. Gallen
Volume
1.
Start page
486
End page
526
Pages
41
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/68860
Subject(s)
business studies
Division(s)
IRM - Institute of Re...
Eprints ID
34815