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Status quo der Kundenwertanalyse in der Praxis - Empirische Befunde
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Status quo der Kundenwertanalyse in der Praxis - Empirische Befunde
Type
book section
Date Issued
2001
Author(s)
Tomczak, Torsten
Rudolf-sipoetz, Elisabeth
Editor(s)
Reinecke, Sven
Tomczak, Torsten
Geis, Gerold
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbuch Marketingcontrolling
Publisher
Uebereuter
Publisher place
Frankfurt am Main/Wien
Start page
234
End page
257
Pages
24
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/73661
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
35259