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Shaping the functional significance of loyalty rewards and its effect on self-determined customer motivation
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Shaping the functional significance of loyalty rewards and its effect on self-determined customer motivation
Journal
AMA Winter Educators Conference
ISBN
978-1-60423-815-0
Type
conference paper
Date Issued
2007-02-16
Author(s)
Herzog, Walter
Morhart, Felicitas
Reinecke, Sven
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Winter Educators' Conference 2007: Marketing Theory and Applications
Publisher
Curran Associates, Inc.
Volume
Volume 18
Start page
312
End page
313
Event Title
2007 American Marketing Association Winter Educator's Conference
Event Location
San Diego
Event Date
16.-19.02.2007
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/81003
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
35524