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Im Zentrum der Kampagnen stehen nicht mehr Inhalte, sondern die Kunden
Journal
GDI Impuls
ISSN
1422-0482
Type
newspaper article
Date Issued
2007-04-01
Author(s)
Schögel, Marcus
Walter, Verena
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
GDI
Publisher place
Rüschlikon/Zürich
Volume
Frühling 2007
Start page
70
End page
77
Pages
8
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80849
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
37094