Solo travel - Explorative insights from a mature market (Switzerland)

Item Type Conference or Workshop Item (Paper)
Abstract This study examines solo travel, and offers a conceptual framework of solo travelers, a profile of these types of travelers (by socio-demographic characteristics), and a profile of travels (by specific descriptors). The data for this study emerged from a comprehensive survey of Swiss travel behavior conducted 2004 by the University of St. Gallen (Switzerland). The conceptual model proposes an a priori segmentation of four types of solo travel, delineated on the combination of the departure status (a single, one-person household, compared to a collective, multi-persons household) and arrival status (solo travel, compared to group travel), thus creating a two-by-two matrix with four segments overall. The results of the profiling reveal significant differences between the solo travel groups, as well as towards a control group incorporating all other travel. They include income, profession, and age, as well as familiarity with the destination, choice of type of accommodation, expenditures and various types of trips. However, no significant differences can be reported with regard to the choice of destination.
Authors Laesser, Christian; Beritelli, Pietro & Riklin, Thomas
Projects Laesser, Christian & Bieger, Thomas (1998) Travel Market Switzerland [applied research project]
Language English
Keywords Solo travel, consumer behaviour, market segmentation, travel profile
Subjects other research area
HSG Classification contribution to scientific community
Refereed Yes
Date 17 June 2007
Title of Book Beating the odds with tourism research
Event Title TTRA Travel and Tourism Research Association Annual Conference
Event Location Las Vegas, NV (USA)
Official URL
Depositing User Prof. Dr. Christian Laesser
Date Deposited 08 Jun 2007 08:48
Last Modified 20 Mar 2023 01:19


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Laesser, Christian; Beritelli, Pietro & Riklin, Thomas: Solo travel - Explorative insights from a mature market (Switzerland). 2007. - TTRA Travel and Tourism Research Association Annual Conference. - Las Vegas, NV (USA).

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