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Strategisches Kundenwert-Controlling
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Strategisches Kundenwert-Controlling
ISBN
978-3-409-14286-1
Type
book section
Date Issued
2006
Author(s)
Reinecke, Sven
Keller, Jens
Editor(s)
Reinecke, Sven
Tomczak, Torsten
Language
German
HSG Classification
not classified
Refereed
No
Book title
Handbuch Marketingcontrolling : Effektivität und Effizienz einer marktorientierten Unternehmensführung
Publisher
Gabler
Publisher place
Wiesbaden
Volume
2. Aufl.
Start page
253
End page
282
Pages
30
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/83887
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
39459
File(s)
Strat. Kundenwertcontrolling.pdf (429.5 KB)