English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Interne Markenführung durch Markengeschichten
Export
Statistics
Options
Interne Markenführung durch Markengeschichten
Journal
Die Betriebswirtschaft
ISSN
0342-7064
Type
journal article
Date Issued
2008-04
Author(s)
Wentzel, Daniel
Tomczak, Torsten
Herrmann, Andreas
Heitmann, Mark
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Schäffer-Poeschel
Publisher place
Stuttgart
Volume
2008
Number
4
Start page
418
End page
439
Pages
22
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78526
Subject(s)
other research area
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
40659