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Kennzahlengestütztes Marketingcontrolling in Dienstleistungsunternehmen
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Kennzahlengestütztes Marketingcontrolling in Dienstleistungsunternehmen
ISBN
978-3-409-14315-8
Type
book section
Date Issued
2006
Author(s)
Reinecke, Sven
Geis, Gerold
Editor(s)
Bruhn, Manfred
Stauss, Bernd
DOI
10.1007/978-3-8349-9105-8_13
Language
German
HSG Classification
not classified
Refereed
No
Book title
Dienstleistungscontrolling : Forum Dienstleistungsmanagement
Publisher
Gabler
Publisher place
Wiesbaden
Start page
275
End page
300
Pages
26
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/83884
Subject(s)
other research area
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
42396
File(s)
Kennzahlengestütztes Marketingcontrolling.pdf (1.99 MB)