Options
Managing intellectual property in the financial services industry sector: Learning from Swiss Re
Journal
Technovation
ISSN
0166-4972
ISSN-Digital
1879-2383
Type
journal article
Date Issued
2008-04-01
Author(s)
Abstract
Legal protection strategies are still a relatively new phenomenon in emerging business fields like the service industry sector. Especially
patents are considered novel as intellectual property means for protecting service innovations, which particularly accounts for the
Knowledge Intensive Business Services (KIBS) sector. This contribution focuses on the opportunities and risks of managing intellectual property in the financial services industry sector by empirically analysing the leading reinsurance company Swiss Re. Swiss Re is considered to be one of the first (re-) insurance organizations worldwide that created its own patent department and today carries out a consistent legal protection strategy. The in-depth single-case study design is based on a triple iterative research process. The paper concludes with a success factor model for managing intellectual property to protect service innovations in the financial services industry sector.
patents are considered novel as intellectual property means for protecting service innovations, which particularly accounts for the
Knowledge Intensive Business Services (KIBS) sector. This contribution focuses on the opportunities and risks of managing intellectual property in the financial services industry sector by empirically analysing the leading reinsurance company Swiss Re. Swiss Re is considered to be one of the first (re-) insurance organizations worldwide that created its own patent department and today carries out a consistent legal protection strategy. The in-depth single-case study design is based on a triple iterative research process. The paper concludes with a success factor model for managing intellectual property to protect service innovations in the financial services industry sector.
Language
English
Keywords
Intellectual Property Management
Patentmanagement
Patente
Innovationsmanagement
Finanzdienstleistungsbranche
Versicherungsbranche
Rückversicherungsbranche
Swiss Re
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier Scientific Publishing Co.
Publisher place
Amsterdam
Volume
28
Number
4
Start page
196
End page
207
Pages
12
Subject(s)
Division(s)
Eprints ID
43832