All for One: Should a company join a multipartner alliance? Here are the questions to ask

Item Type Journal paper
Abstract

The idea behind them is to link research and engineering efforts, pool investments and share marketing and advertising costs, all in hopes of creating a technology standard or platform around which huge new markets will arise for the products of the MPA's members. The alliance, which was founded in 1999 and led early on by a handful of companies including 3COM Corp., Agere Systems, a spinoff of Lucent Technologies Inc., and Cisco Systems Inc., emerged victorious after a several-year battle with three rival MPAs, all competing to create the standard technology for wireless local area networks, or WLANs.

Authors Lavie, Dovev; Lechner, Christoph & Singh, Harbir
Journal or Publication Title The Wall Street Journal
Language English
Subjects business studies
HSG Classification contribution to practical use / society
Refereed Yes
Date 12 May 2008
Publisher Dow Jones
Place of Publication Princeton, NJ
Number 12.05.2008
Page Range 8-12
Number of Pages 5
ISSN 0099-9660
Depositing User Prof. Dr. Christoph Lechner
Date Deposited 03 Apr 2008 12:46
Last Modified 23 Aug 2016 11:04
URI: https://www.alexandria.unisg.ch/publications/44366

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Citation

Lavie, Dovev; Lechner, Christoph & Singh, Harbir (2008) All for One: Should a company join a multipartner alliance? Here are the questions to ask. The Wall Street Journal, (12.05.2008). 8-12. ISSN 0099-9660

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https://www.alexandria.unisg.ch/id/eprint/44366
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