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Markenführung - das Verkaufsgespräch prägt die Markeneinstellung des Kunden
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Markenführung - das Verkaufsgespräch prägt die Markeneinstellung des Kunden
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2008-06
Author(s)
Brexendorf, Tim
Mühlmeier, Silke
Tomczak, Torsten
DOI
10.1365/s11621-008-0164-1
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Gabler/GWV-Fachverl.
Publisher place
Wiesbaden
Volume
25
Number
3
Start page
44
End page
47
Pages
4
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78312
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
44926