English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Marketing cooperation in the vertical channel: The impact on market performance
Export
Statistics
Options
Marketing cooperation in the vertical channel: The impact on market performance
Journal
AMA Winter Educators Conference
ISBN
978-1-60423-815-0
Type
conference paper
Date Issued
2007-02-17
Author(s)
Schramm-Klein, Hanna
Schögel, Marcus
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Winter Educators' Conference 2007: Marketing Theory and Applications
Publisher
Curran Associates, Inc.
Volume
Volume 18
Start page
237
End page
238
Event Title
2007 American Marketing Association Winter Educator's Conference
Event Location
San Diego
Event Date
16.-19.02.2007
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/81001
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
45061