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Die Nutzung von Online-Communities im Rahmen des Dialogmarketing
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Die Nutzung von Online-Communities im Rahmen des Dialogmarketing
ISBN
978-3-8349-0740-0
Type
book section
Date Issued
2008
Author(s)
Walter, Verena
Editor(s)
Belz, Christian
Schögel, Marcus
Arndt, Oliver
Walter, Verena
DOI
10.1007/978-3-8349-9859-0_28
Language
German
HSG Classification
not classified
Refereed
No
Book title
Interaktives Marketing
Publisher
Gabler
Publisher place
Wiesbaden
Start page
397
End page
411
Pages
15
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79769
Subject(s)
other research area
Division(s)
IMC – Institute for M...
Eprints ID
46716