Organizational Design of International Service Business: How companies setup structures for worldwide success in service business

Item Type Conference or Workshop Item (Paper)
Abstract

Moving from product business towards service international companies need to establish worldwide service organizations. Using action research techniques and analyzing selected companies in in-depth case studies we were able to identify different organizational setups for worldwide service structures. The analyzed companies differ in their success when moving on the transition-line from product-oriented business to services. We were able to identify four discrete types of organizational design for service business in foreign countries. Additionally this paper gives guidance for choosing the one or other type by including factors like strategic approach, service-offerings and behavioural tendencies in the different setups.

Authors Puetz, Felix; Gebauer, Heiko & Fleisch, Elgar
Editors Ganz, Walter
Language English
Keywords industrial service, international service organization, organizational design, service structures
Subjects business studies
HSG Classification contribution to scientific community
Refereed No
Date 26 September 2008
Publisher Fraunhofer-IRB-Verl.
Place of Publication Stuttgart
Page Range 151
Title of Book New horizons for the role and production of services : RESER 2008 - programme and abstracts
Event Title 18. International RESER Conference 2008
Event Location Stuttgart
Event Dates 25.-26.09.2008
ISBN 978-3-8167-7786-1
Depositing User Felix Puetz
Date Deposited 05 Nov 2008 10:54
Last Modified 02 Aug 2017 12:52
URI: https://www.alexandria.unisg.ch/publications/48751

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Citation

Puetz, Felix; Gebauer, Heiko & Fleisch, Elgar: Organizational Design of International Service Business: How companies setup structures for worldwide success in service business. 2008. - 18. International RESER Conference 2008. - Stuttgart.

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https://www.alexandria.unisg.ch/id/eprint/48751
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