Success factors for product and service strategy configurations in manufacturing companies

Item Type Book Section
Abstract

Based on case studies, three configurations of product and service strategy configurations were identified. Strategy on product side was quality leadership for all considered cases. On service side, strategies included after-sales service providers, customer support service providers and outsourcing partners. For each configuration, we derived several success factors and hurdles by comparing successful practice companies with unsuccessful companies. The findings add to the existing literature on product and service strategies by indicating several factors that play critical roles in product and service strategy configurations. Also, our results shall give managers some valuable insights in successful practices and guidance on how to succeed with product and service strategy combinations. There are clear limitations of our findings. On the one hand, they result from focusing on German and Swiss manufacturing companies. On the other hand, they are due to the limited number of cases and product and service strategy configurations investigated.

Authors Fischer, Thomas; Gebauer, Heiko & Fleisch, Elgar
Editors Ganz, Walter; Kicherer, Florian & Schletz, Alexander
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 2008
Publisher Fraunhofer Institute for Industrial Engineering (IAO)
Place of Publication Stuttgart
Page Range 32-33
Number of Pages 2
Title of Book New horizons for the role and production of services : RESER 2008 - programme and abstracts : September 25th-26th, Stuttgart, Germany
ISBN 978-3-8167-7786-1
Depositing User Thomas Fischer
Date Deposited 05 Nov 2008 19:24
Last Modified 15 Sep 2016 14:07
URI: https://www.alexandria.unisg.ch/publications/48815

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Citation

Fischer, Thomas; Gebauer, Heiko & Fleisch, Elgar: Success factors for product and service strategy configurations in manufacturing companies. In Ganz, Walter; Kicherer, Florian & Schletz, Alexander (ed.): New horizons for the role and production of services : RESER 2008 - programme and abstracts : September 25th-26th, Stuttgart, Germany. Stuttgart : Fraunhofer Institute for Industrial Engineering (IAO), 2008, S. 32-33.

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https://www.alexandria.unisg.ch/id/eprint/48815
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