| Item Type |
Journal paper
|
| Abstract |
Eco-labelling is an important tool to overcome market failure due to information asymmetries for environmental products. While previous research has discussed the importance of labelling, this paper provides empirical data on the influence of ecolabels on consumer behaviour for household appliances. It reports on the results of a survey involving a total of 151 choice-based conjoint interviews conducted in Switzerland in Spring 2004. Choice-based conjoint analysis (also known as discrete choice) has been applied to reveal the relative importance of various product attributes for consumers. The EU energy label is used for the product category chosen in our survey, washing machines, and we investigate the relative importance of this eco-label compared with other product features (such as brand name) in consumers' purchasing decisions. We draw conclusions for sustainability marketing and policy |
| Authors |
Sammer, Katharina & Wüstenhagen, Rolf |
| Journal or Publication Title |
Business Strategy and the Environment |
| Language |
English |
| Keywords |
information asymmetry; consumer behaviour; eco-labelling; choice-based conjoint analysis; discrete choice;
household appliances; EU energy label |
| Subjects |
business studies |
| HSG Classification |
contribution to scientific community |
| Refereed |
Yes |
| Date |
1 May 2006 |
| Publisher |
Wiley |
| Place of Publication |
Chichester |
| Volume |
15 |
| Number |
3 |
| Page Range |
185-199 |
| Number of Pages |
15 |
| ISSN |
0964-4733 |
| ISSN-Digital |
1099-0836 |
| Publisher DOI |
https://doi.org/10.1002/bse.522 |
| Depositing User |
Prof. Dr. Rolf Wüstenhagen
|
| Date Deposited |
02 Feb 2005 14:26 |
| Last Modified |
20 Jul 2022 16:36 |
| URI: |
https://www.alexandria.unisg.ch/publications/4941 |
The Influence of Eco-Labelling on Consumer Behaviour : Results of a Discrete Choice Analysis for Washing Machines
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