The Influence of Eco-Labelling on Consumer Behaviour : Results of a Discrete Choice Analysis for Washing Machines

Item Type Journal paper
Abstract Eco-labelling is an important tool to overcome market failure due to information asymmetries for environmental products. While previous research has discussed the importance of labelling, this paper provides empirical data on the influence of ecolabels on consumer behaviour for household appliances. It reports on the results of a survey involving a total of 151 choice-based conjoint interviews conducted in Switzerland in Spring 2004. Choice-based conjoint analysis (also known as discrete choice) has been applied to reveal the relative importance of various product attributes for consumers. The EU energy label is used for the product category chosen in our survey, washing machines, and we investigate the relative importance of this eco-label compared with other product features (such as brand name) in consumers' purchasing decisions. We draw conclusions for sustainability marketing and policy
Authors Sammer, Katharina & Wüstenhagen, Rolf
Journal or Publication Title Business Strategy and the Environment
Language English
Keywords information asymmetry; consumer behaviour; eco-labelling; choice-based conjoint analysis; discrete choice; household appliances; EU energy label
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 1 May 2006
Publisher Wiley
Place of Publication Chichester
Volume 15
Number 3
Page Range 185-199
Number of Pages 15
ISSN 0964-4733
ISSN-Digital 1099-0836
Publisher DOI
Depositing User Prof. Dr. Rolf Wüstenhagen
Date Deposited 02 Feb 2005 14:26
Last Modified 20 Jul 2022 16:36



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Sammer, Katharina & Wüstenhagen, Rolf (2006) The Influence of Eco-Labelling on Consumer Behaviour : Results of a Discrete Choice Analysis for Washing Machines. Business Strategy and the Environment, 15 (3). 185-199. ISSN 0964-4733

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