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Werbung mit Prominenten: Meistens ein Erfolg
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Werbung mit Prominenten: Meistens ein Erfolg
Journal
IO New Management
ISSN
1660-5683
Type
journal article
Date Issued
2007-11-19
Author(s)
Saner, Thomas
Jenewein, Wolfgang
Schmidt, Svenja
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Handelszeitung Fachverlag AG
Publisher place
Zürich
Number
12
Start page
18
End page
22
Pages
5
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79948
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ES - Executive School...
EMBA - Executive MBA
Eprints ID
49490