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An attention-based view on service orientation in the business strategy of manufacturing companies
Journal
Journal of Managerial Psychology
ISSN
0268-3946
ISSN-Digital
1758-7778
Type
journal article
Date Issued
2009-01-27
Author(s)
Gebauer, Heiko
Abstract
This article answers following research question: How does the focus of attention and situated attention contribute to the formulation and implementation of the service orientation in the business strategy?
Structural equation modelling is used as a research methodology.
This paper suggests that the formation and implementation of service orientation in the business strategy is influenced strongly by managerial attention.
The results suggest that a survey is suitable to investigate managerial cognition and attention, but future research should benefit from obtaining data on managerial attention through interviews or secondary data such as company documents.
The main effect on strategy implementation and the moderating role of situated attention suggest that managers should be aware of the potential inertia by implementing a service-oriented business strategy. The main effects for strategy formulation suggest that the formulation of a service-oriented business strategy is triggered through decreasing product margins in the case of product-oriented companies, whereas it is triggered by increasing customer expectations for service-oriented companies.
The study examines the moderating effects of focus of managerial attention and situated management attention on the service orientation on the business strategy.
Structural equation modelling is used as a research methodology.
This paper suggests that the formation and implementation of service orientation in the business strategy is influenced strongly by managerial attention.
The results suggest that a survey is suitable to investigate managerial cognition and attention, but future research should benefit from obtaining data on managerial attention through interviews or secondary data such as company documents.
The main effect on strategy implementation and the moderating role of situated attention suggest that managers should be aware of the potential inertia by implementing a service-oriented business strategy. The main effects for strategy formulation suggest that the formulation of a service-oriented business strategy is triggered through decreasing product margins in the case of product-oriented companies, whereas it is triggered by increasing customer expectations for service-oriented companies.
The study examines the moderating effects of focus of managerial attention and situated management attention on the service orientation on the business strategy.
Language
English
Keywords
Attention-based theory
service business in manufacturing companies
service orientation
business strategy
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Emerald
Publisher place
Bradford, West Yorkshire
Volume
24
Number
1
Start page
79
End page
98
Pages
20
Subject(s)
Division(s)
Eprints ID
49540