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Swissness Worldwide : Internationale Studie zur Wahrnehmung der Marke Schweiz
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Swissness Worldwide : Internationale Studie zur Wahrnehmung der Marke Schweiz
ISBN
978-3-905819-12-0
Type
book
Date Issued
2008
Author(s)
Feige, Stephan
Brockdorff, Benita
Sausen, Karsten
Fischer, Peter Mathias
Jaermann, Urs
Reinecke, Sven
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Institut für Marketing und Handel
Publisher place
St. Gallen
Start page
65
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79139
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
51525