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Service business in manufacturing companies - Identifying misconceptions and directing further research
ISBN
978-3-00-027342-1
Type
conference paper
Date Issued
2009-06-11
Author(s)
Gebauer, Heiko
Editor(s)
Stauss, Bernd
Abstract
Despite the increasing interest in service business of manufacturing companies, the arguments for the transition from selling products to providing services still lack of theoretical robustness. By using eight focus groups with 45 participating companies, following five misconceptions related to the economic and strategic arguments could be identified: the share of service revenue is an indicator for moving toward services, services are more profitable than products, service business is less volatile than product business, services are used for differentiating the total offering and service strategy creates sustainable competitive advantages. The reflection of these misconception guide further research and enrich the conceptualization of services in manufacturing context.
Language
English
Keywords
Services in manufacturing companies
service-related performance indicators
strategic opportunities
HSG Classification
contribution to scientific community
Refereed
No
Book title
QUIS 11 - Moving forward with service quality
Publisher
Ingolstadt School of Management, Cath. Univ. Eichstätt-Ingolstadt
Publisher place
Ingolstadt
Volume
1. publ.
Start page
130
Event Title
11th International Research Symposium on Service Excellence in Management (QUIS)
Event Location
Wolfsburg
Event Date
11.-14.06.2009
Subject(s)
Division(s)
Eprints ID
54180