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R&D Reputation and Corporate Brand Value
Journal
Research Technology Management
ISSN
0895-6308
ISSN-Digital
1930-0166
Type
journal article
Date Issued
2009-07-01
Author(s)
Abstract
Corporate R&D is under pressure. Whereas innovative technology remains one of the most important business growth factors, it is diffi cult to link the outcomes of corporate R&D activities directly to a fi rm's market performance. Although new technologies mostly originate from R&D laboratories, their market success depends on multiple production, marketing, and sales-related factors that eclipse the research contribution.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Industrial Research Inst.
Publisher place
Arlington, VA
Volume
52
Number
4
Start page
16
End page
19
Pages
4
Subject(s)
Division(s)
Eprints ID
54607