Exploring value (co-)creation strategies in product-oriented companies from a service-dominant perspective

Item Type Conference or Workshop Item (Paper)
Abstract

This study concentrates on the alignment of service strategies with organizational design factors. Properly aligned, these elements will form specific strategic configurations which correspond with certain types of value creation strategies. In other words, each value creation strategy consists of a specific customer value proposition and the required organizational "infrastructure" to provide the service. In this article, we analyze which value creation strategies exist in product-oriented companies and how do these strategies differ in co-creating value between the company and the customer.

Authors Fischer, Thomas; Gebauer, Heiko & Fleisch, Elgar
Editors Stauss, Bernd
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 11 June 2009
Publisher Ingolstadt School of Management, Cath. Univ. Eichstätt-Ingolstadt
Place of Publication Ingolstadt
Page Range 1
Title of Book QUIS 11 - Moving forward with service quality
Event Title 11th International Research Symposium on Service Excellence in Management (QUIS)
Event Location Wolfsburg
Event Dates 11.-14.06.2009
ISBN 978-3-00-027342-1
Depositing User Thomas Fischer
Date Deposited 28 Aug 2009 02:12
Last Modified 05 Apr 2020 00:21
URI: https://www.alexandria.unisg.ch/publications/55756

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Citation

Fischer, Thomas; Gebauer, Heiko & Fleisch, Elgar: Exploring value (co-)creation strategies in product-oriented companies from a service-dominant perspective. 2009. - 11th International Research Symposium on Service Excellence in Management (QUIS). - Wolfsburg.

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https://www.alexandria.unisg.ch/id/eprint/55756
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