Coordinating Growth Initiatives in Multi-Unit Firms

Item Type Journal paper

Realising corporate growth remains a challenging task for most firms. In this paper, we examine how multi-unit corporations can effectively coordinate the evolution of their growth initiatives. Based upon research on coordination, we identify four ideal modes that corporations can adopt as a means to dealing with their growth ambitions. We label these four: agenda-setting, context-setting, directing and self-organising. We show how these coordination modes represent different options for corporate management and have different implications for the role split between top managers and managers on subsequent levels. We illustrate them by using primary and secondary data from 51 corporations based in Europe, North America and Asia. Each mode is connected with particular managerial challenges and is most effective in combination with specific context factors. Practitioners can use these insights to deliberately apply an appropriate coordination mode for their growth initiatives.

Authors Lechner, Christoph & Kreutzer, Markus
Projects Lechner, Christoph; Sch├Ądler, Jens & Kreutzer, Markus (2006) Strategy Making and Strategic Initiatives [applied research project] Official URL
Journal or Publication Title Long Range Planning
Language English
Keywords strategic initiatives; growth; multi-unit firms; coordination; control; coordination modes; centralization; formalization; informal social relations
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 1 February 2010
Publisher Elsevier
Place of Publication Amsterdam
Volume 43
Number 1
Page Range 6-32
Number of Pages 27
ISSN 0024-6301
ISSN-Digital 1873-1872
Publisher DOI 10.1016/j.lrp.2009.10.002
Depositing User Prof. Dr. Markus Kreutzer
Date Deposited 28 Sep 2009 08:38
Last Modified 23 Aug 2016 11:06


Full text not available from this repository.


Lechner, Christoph & Kreutzer, Markus (2010) Coordinating Growth Initiatives in Multi-Unit Firms. Long Range Planning, 43 (1). 6-32. ISSN 0024-6301

Edit item Edit item