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Greening Goliaths versus Emerging Davids - Theorizing about the Role of Incumbents and New Entrants in Sustainable Entrepreneurship
Journal
Journal of Business Venturing
ISSN
0883-9026
ISSN-Digital
1873-2003
Type
journal article
Date Issued
2010-05-01
Author(s)
Hockerts, Kai
Abstract
This paper proposes a model of how incumbents and new entrants engage in sustainable entrepreneurship. We suggest that in the early stages of an industry's sustainability transformation, new entrants (‘Emerging Davids') are more likely than incumbents to pursue sustainability-related opportunities. Incumbents react to the activities of new entrants by engaging in corporate sustainable entrepreneurship activities. While these ‘Greening Goliaths' are often less ambitious in their environmental and social goals, they may have a broader reach due to their established market presence. This paper analyses the interplay between ‘Greening Goliaths' and ‘Emerging Davids' and theorizes about how it is their compounded impact that promotes the sustainable transformation of industries.
Language
English
Keywords
Entrepreneurship
Corporate sustainability
Incumbents
Start-ups
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier
Publisher place
Amsterdam
Volume
25
Number
5
Start page
481
End page
492
Pages
12
Subject(s)
Division(s)
Eprints ID
61080