Erfolgsfaktoren im Customer Relationship Management

Item Type Journal paper
Abstract
Authors Alt, Rainer; Puschmann, Thomas & Österle, Hubert
Research Team BN2, IWI2
Journal or Publication Title Zeitschrift für Betriebswirtschaft
Language German
Keywords Customer Relationship Management
Subjects information management
HSG Classification not classified
Refereed No
Date 1 January 2005
Volume 75
Number 2
Page Range 185-208
Number of Pages 24
Depositing User PD Dr. Rainer Alt
Date Deposited 10 Mar 2005 14:41
Last Modified 23 Aug 2016 11:08
URI: https://www.alexandria.unisg.ch/publications/65858

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Citation

Alt, Rainer; Puschmann, Thomas & Österle, Hubert (2005) Erfolgsfaktoren im Customer Relationship Management. Zeitschrift für Betriebswirtschaft, 75 (2). 185-208.

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https://www.alexandria.unisg.ch/id/eprint/65858
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