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Erfolgsfaktoren im Customer Relationship Management
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Erfolgsfaktoren im Customer Relationship Management
Journal
Zeitschrift für Betriebswirtschaft
Type
journal article
Date Issued
2005-01-01
Author(s)
Alt, Rainer
Puschmann, Thomas
Österle, Hubert
Research Team
BN2, IWI2
Language
German
Keywords
Customer Relationship Management
HSG Classification
not classified
Refereed
No
Volume
75
Number
2
Start page
185
End page
208
Pages
24
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/85082
Subject(s)
information managemen...
Division(s)
IWI - Institute of In...
Eprints ID
65858
File(s)
ZFB%202005%20Alt_Puschmann_Oesterle.pdf (178.07 KB)