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Social Capital, CSR and the Web 2.0
Type
conference paper
Date Issued
2010-08-09
Author(s)
Fleck, Matthes
Abstract
With the emergence of participative, social media, the way stakeholders perceive and interact with companies is changing. In this paper, we want to analyze how changes in today's infor-mation and communication technologies may affect CSR research and policies. As a means of analysis, a framework of Internet-based social capital is derived, analyzing how social capital is created, how it is put to use, and how it is maintained by firms engaging into ethical, social and environmental engagement. To illustrate the implications laid down in this framework, we utilize social network analysis to analyze the CSR blogs of three IT firms, Google, Hewlett-Packard and Intel. We conclude by proposing research implications for shifting social capital dynamics and derive implications for management and practice.
Language
English
Keywords
Web 2.0
CSR
Social Network Analysis
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Dare to Care: Passion and Compassion in Management Practice and Research
Publisher
Academy of Manangement
Publisher place
New York
Volume
Paper Session 828
Event Title
70th Academy of Management Annual Meeting (AOM) 2010 "Dare to Care"
Event Location
Montréal, Canada
Event Date
06.-10.08.2010
Subject(s)
Division(s)
Eprints ID
68513