Price Differentiation across Multiple Channels : An Investigation of Customers' Acceptance of Channel Price Premiums

Item Type Monograph (Working Paper)
Abstract

An important aspect of channel configuration is price-setting within multichannel portfolios. To date, neither practice nor academia has found sufficient answers on the feasibility and manageability of this aspect of multichannel management. The current study develops and estimates a model for understanding possible causes of inter-channel price differentiation. We focus on the customer perspective within multiple channels to determine the reasons for channel choice and the willingness to pay for the same products across different channels.

Authors Schögel, Marcus; Binder, Jochen & Herhausen, Dennis
Language English
Keywords price differentiation, multichannel management
Subjects business studies
HSG Classification contribution to scientific community
Refereed No
Date 2010
Publisher Workin Paper
Depositing User Prof. Dr. Dennis Herhausen
Date Deposited 17 Aug 2010 12:46
Last Modified 23 Aug 2016 11:08
URI: https://www.alexandria.unisg.ch/publications/68821

Download

Full text not available from this repository.

Citation

Schögel, Marcus; Binder, Jochen & Herhausen, Dennis: Price Differentiation across Multiple Channels : An Investigation of Customers' Acceptance of Channel Price Premiums. , 2010,

Statistics

https://www.alexandria.unisg.ch/id/eprint/68821
Edit item Edit item
Feedback?