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Auf der Suche nach der richtigen Marketinglogik
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Auf der Suche nach der richtigen Marketinglogik
Journal
Marketing Review St. Gallen
ISSN
1865-6544
ISSN-Digital
1862-5991
Type
journal article
Date Issued
2010-12-12
Author(s)
Belz, Christian
DOI
10.1007/s11621-010-0090-x
Abstract (De)
Editorial
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
SP Gabler Verlag
Publisher place
Wiesbaden
Volume
27
Number
6
Start page
1
End page
3
Pages
3
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/95559
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
70627
File(s)
MRSG 6-2010 Belz.pdf (968.89 KB)