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Structural analysis of VLJ Air Taxi customer value factors
Type
conference paper
Date Issued
2010-07-11
Author(s)
Böttger, Tim Michael
Abstract
The arrival of very light jets (VLJ) also sparked new business models including models for VLJ air taxi operators. Those operators rely on the expected low acquisition and operating costs of VLJ's to provide on-demand, point-to-point air transport services at a competitive price. However, at present, the success of those emerging air taxi services is still to be realized. One of the critical success factors of the emerging VLJ air taxi services will be their ability to generate superior customer value in comparison to other means of transport. The objective of this study is to gain insights into the structure of customer preferences of potential passengers of VLJ air taxi operators. The Kano model was used to analyze perceived customer value factors. The structural analysis showed the different ways each factor influences the preferences of the potential customers. Risk factors such as safety and reliability are taken for granted. Benefit factors such as sympathy and mileage program are not important factors for potential air taxi passengers. But time has a linear impact on customer value depending on the fulfillment based on the expectation. Price, flexibility, network, comfort and service positively influence customer preference
Language
English
Keywords
Air taxi services
very light jets
customer value
customer preferences
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
12th World Conference on Transport Research (WCTRS)
Event Location
Lisbon
Event Date
11.-15.07.2010
Subject(s)
Division(s)
Eprints ID
77030