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The Emotional Car Face : The Optimal Mix of Friendly and Aggressive Design Elements
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The Emotional Car Face : The Optimal Mix of Friendly and Aggressive Design Elements
Type
conference paper
Date Issued
2010-06-01
Author(s)
Landwehr, Jan R.
McGill, Ann L.
Herrmann, Andreas
Language
English
Keywords
Product-Design
Anthropomorphism
Emotions
HSG Classification
contribution to scientific community
Refereed
No
Publisher
European Marketing Academy (EMAC)
Publisher place
Brüssel
Event Title
39th European Marketing Academy (EMAC) Annual Conference
Event Location
Copenhagen
Event Date
01.-04.06.2010
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/96404
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
82678