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The Influence of Stimulus Ambiguity on Category and Attitude Formation
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The Influence of Stimulus Ambiguity on Category and Attitude Formation
Type
conference paper
Date Issued
2009-03-25
Author(s)
Landwehr, Jan R.
Uerkermann, Frauke
Herrmann, Andreas
Miesler, Linda
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Publisher
NN
Start page
1
Event Title
38th European Marketing Academy (EMAC) Annual Conference
Event Location
Nantes
Event Date
26.-29.05.2009
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/76268
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
82681